About
I turn ambiguity into clarity, and hold my ground when it matters.
Product designer in València. Four years designing B2B and internal software for complex, technical environments: from highly regulated operations to a customer experience SaaS platform. When a decision puts the product or the user at risk, I take a clear position and validate it with real research.
How I work
How I work
01 · Where I sit
Where I sit in the team
The design voice in a product trio: engineers, product owners and me, deciding together from the first week so user needs, business goals and technical constraints end up in one coherent product.
02 · What I own
What I own
The process end to end: discovery and research, product strategy, design systems, and clear, outcome-based user stories that teams can build from directly.
- 01DiscoveryResearch: interviews, shadowing, tests
- 02StrategyWhat to build, and why
- 03Design systemTokens, components, rules
- 04User storiesOutcome-based, buildable
03 · How I decide
How I decide
The right problem, not the loudest request. When a decision puts the product or the user at risk, I take a clear position and validate it with real research.
04 · Tools
How I use AI
As a tool, with design judgment guiding it. A foundation built before AI; I use it to move faster and keep a critical eye on what it produces.
Trajectory
Where I have worked
Three places, one thread: complex software used all day. Each step raised the stakes: more users, more regulation, more ownership.
- Consultancy · CapgeminiProduct DesignerInternal tools for a 600-person consultancy centre. Designed Center360 end to end in a product trio and co-built the ADCenter Design System.
- Client · ASMLProduct Designer, four internal applicationsStarted with a one-week trial, grew to full time. Rebuilt the information architecture of a tool thousands of engineers use daily; designed an export-controlled file platform from zero.Two years, under NDA
- Now · Hello CustomerProduct DesignerA B2B customer experience platform. New navigation, the Signals insight feed, and a design system built from scratch.
Design systems
Three design systems
Learned one, contributed to one, built one. Systems are where I check that a design decision holds up at scale: tokens, contrast, components, documentation that developers actually read.
- 01ADCenter Design SystemCo-built. Colour tokens, accessible contrast pairs, components such as tags.
- 02ASML Design SystemContributed, alongside four product applications.
- 03Hello Customer Design SystemBuilt from scratch. In progress.
Working style
How I work day to day
Research first, one decision at a time, nothing over-engineered. Interviews, shadowing and in-person tests with competing prototypes. Outcome-based user stories that leave the solution open. Plain copy, no corporate tone. I use AI to move faster and keep a critical eye on what it produces.
- Based in
- València
- Works in
- English, Spanish, Valencian, French, Italian
- Tools
- Figma, Notion, Mixpanel, Screen Studio
- Open to
- Senior product design roles, remote or hybrid
Outside work
When I am not designing
I contribute to two non-profit associations in management and communication, including the website and visual identity of a grassroots cultural association in la Ribera. It shapes how I collaborate and keeps me interested in long-term social impact. I also care about privacy-conscious technology and open-source tools, at work and at home.
What I work to