The problems I enjoy solving
- Dense, technical products where structure changes someone's whole day.
- Tools people use eight hours a day and nobody has stepped back to look at.
- Information spread across a thousand places.
Making regulated operationsengineering softwareenterprise PLM systemstechnical workflows feel easy.
Product designer in València. Four years on B2B and internal software.
- 4
- years in B2B
- 3
- design systems
- 9
- products shipped
Now · at Hello Customer, redesigning the platform's navigation.
Profile
What I am like as a designer
My approach
- In the product trio from week one, not a layer at the end.
- Something tangible early: a wireframe to argue with.
- A clear position, backed by research. No with evidence.
Working with me
- Direct. I ask why, and I say hard things early.
- One decision at a time. Nothing over-engineered.
- Plain copy, documented as I go, stories you can build from.
Work
Selected work
Recommendations
What people I worked with say
I've seen firsthand how she consistently puts the user at the center of her design process. Ana's value goes beyond just creating visuals; she is involved in the entire journey, from clarifying initial requirements to the final testing of the implemented designs. She is also very effective at collaborating directly with end customers, ensuring their feedback is accurately reflected in the product.
Ana is an exceptional UX/UI professional who combines strategic thinking with strong visual design. She is highly client-focused, taking time to understand goals and user needs before crafting solutions.
She is a true UX expert with a unique talent for transforming complex processes into intuitive, user-friendly solutions. Her technical skills also extend to a strong command of UI, ensuring that every interaction is as visually clear as it is functional.
She is empathetic and collaborative. At the same time, she isn't afraid to defend her ideas when she believes they will lead to a better user experience. That combination of openness and strong design judgment makes her a valuable teammate in any product environment.