Case study · Protected

ASML: four internal applications in two years

It started as a one-week trial to see where UX could help. It ended two years later with four applications, including the redesign of a tool more than 3,400 engineers use every day and an export-controlled file platform designed from zero.

Role
Product Designer
Timeline
2 years
Scope
4 applications · B2B and B2E
Users
3,400+ engineers on the main app
Also
Design system contribution

How it grew

  1. Week 1A one-week free trial from my consultancyAsked to see where UX could help. I came back with a proposal to redesign the whole application.
  2. Month 1One day a weekDeliberately small. The goal was to earn the team's trust with shipped work, not with slides.
  3. Month 3Full time on the accountThe redesign shipped to more than 3,400 engineers. People went out of their way to send unprompted feedback.Client bought more of my time three times
  4. Year 2Four applications, one design systemIncluding an export-controlled file platform (ECCN codes) integrated with Siemens Teamcenter, designed from zero.

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